Churchill Serves as Administrative Agent for a Senior Secured Financing Facility to Support Leeds Equity’s Acquisition of VitalSmarts

New York, NY, October 10, 2019 – Churchill Asset Management (“Churchill”) today announced that it served as Administrative Agent for a senior secured credit facility to support the acquisition of VitalSmarts, LC (“VitalSmarts” or the “Company”) by Leeds Equity Partners, LLC (“Leeds Equity”).  

Founded in 1989, and headquartered in Provo, UT, VitalSmarts is a market-leading provider of communication, execution and leadership development training. VitalSmarts’ training philosophy involves turning research-based behavioral science principles into learnable, repeatable skills.  

“VitalSmarts is a leading name in the field of professional talent development, and the impact of the Company’s training offerings has benefited a wide range of organizations,” said Randy Schwimmer, Senior Managing Director and Head of Origination & Capital Markets at Churchill. “VitalSmarts has a strong record of revenue growth since its inception, and we are excited to work alongside Leeds Equity in supporting VitalSmarts’ continued success.”

The transaction represents the second financing that the Churchill platform has led in support of Leeds Equity in the last 12 months. Founded in 1993, Leeds Equity is a leading New York-based private equity firm dedicated exclusively to partnering with management teams in the education, training and information services industries.

“Our previous experience working with Churchill, as well as their deep industry knowledge and compelling financing solution, made the team an ideal partner to support our acquisition of VitalSmarts,” said Eric Geveda, Managing Director at Leeds Equity. “We are appreciative of their solid execution on this transaction.”          

About Churchill Asset Management LLC

Based in New York, Churchill Asset Management LLC, a majority-owned affiliate of Nuveen (the asset manager of TIAA) is a leading provider of senior and unitranche debt financing for middle market companies, particularly those backed by top-tier private equity sponsors. Churchill has $6.8 billion of committed capital under management and has broad experience in all aspects of the middle market financing business, including origination, structuring, credit analysis, syndication, and deal monitoring and oversight. More information can be found at

About Leeds Equity Partners

Leeds Equity Partners, LLC, is a New York-based private equity firm dedicated exclusively to partnering with management teams in the education, training and information services industries (the “Knowledge Industries”). The firm was founded in 1993 and has deployed $2.7 billion of capital across a broad spectrum of companies within the Knowledge Industries. Leeds Equity seeks to leverage its sector-focused expertise and market insights to create long-term value for its partner companies.

For additional information on Leeds Equity, see

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Churchill Asset Management is a registered investment advisor and majority-owned, indirect subsidiary of Teachers Insurance and Annuity Association of America. Certain Nuveen products are advised by Nuveen Alternatives Advisers LLC, a registered investment advisor and wholly owned subsidiary of TIAA, and distributed by Nuveen Securities, LLC, Member FINRA and SIPC.

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The material is for informational purposes only and should not be regarded as a recommendation or an offer to buy or sell any product or service to which this information may relate. Certain products and services may not be available to all entities or persons. Past performance does not guarantee future results. Please note investments in middle market loans are subject to various risk factors, including credit risk, liquidity risk and interest rate risk. Churchill Asset Management LLC is a majority-owned subsidiary and member of the TIAA group of companies.