Churchill Serves as Lead Arranger and Administrative Agent in Support of TruArc’s Strategic Partnership with Lamark Media Group

New York, NY, December 17, 2021 Churchill Asset Management (“Churchill”) today announced that it served as Lead Arranger and Administrative Agent in support of TruArc Partners’ (“TruArc”) strategic partnership with Lamark Media Group, LLC (“Lamark” or the “Company”).

Lamark offers integrated marketing solutions, with specialization in ecommerce, lead generation and digital customer acquisition strategy. Lamark’s clients range from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives.

“Lamark has achieved great success to date as a leading full-service integrated marketing firm. This is a true testament to the Company’s strong management team and deep relationships with their diverse customer base and key media partners, such as Google and Facebook,” said Randy Schwimmer, Senior Managing Director and Co-Head of Senior Lending at Churchill. “As the Company’s clients increasingly shift budgets to digital and performance marketing, we are excited to support TruArc and Lamark’s partnership including their multifaceted organic and strategic growth strategy.”

The financing of Lamark is the third transaction which Churchill’s senior lending team has completed in support of TruArc (f.k.a. Snow Phipps), a New York-based private equity firm investing in middle market companies in attractive sub-sectors across business services and specialty manufacturing. Tech-enabled business services, including digital marketing, continues to be a core area of focus for the firm, given its growing importance to the overall economy.

About Churchill Asset Management LLC

Churchill, an investment-specialist affiliate of Nuveen (the asset manager of TIAA), provides customized financing solutions to middle market private equity firms and their portfolio companies across the capital structure. With $33 billion of committed capital, we provide first lien, unitranche, second lien and mezzanine debt, in addition to equity co-investments and private equity fund commitments. Churchill has a long history of disciplined investing across multiple economic cycles and our unique origination strategy, best in class execution and investment are driven by more than 100 professionals in New York, Charlotte and Chicago. More information can be found at

About TruArc Partners

TruArc Partners is a private equity firm focused on investing in middle-market companies in attractive sub-sectors across specialty manufacturing and business services. The TruArc investment team collaborates with its operating partners and portfolio management teams to create value through a transformational growth strategy led by organic or acquisition-driven growth. To learn more about TruArc visit

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Churchill Asset Management is a registered investment advisor and majority-owned, indirect subsidiary of Teachers Insurance and Annuity Association of America. Certain Nuveen products are advised by Nuveen Alternatives Advisors LLC, a registered investment advisor and wholly owned subsidiary of TIAA, and distributed by Nuveen Securities, LLC, Member FINRA and SIPC.



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